Role7 yearsStore Manager
KFC
Ran a business before I ran a campaign. Rosters, stock, margin and a team, at speed, every single day.
Picked up here
Team leadershipRostering & operationsP&L managementStock & margin control
Available now
Hey 👋 I build AI systems that help businessescut costs
Selected work
Here’s some of what I’ve built
I work across agentic AI, branding, graphic design, UX design, web development, data engineering, SEO and marketing.
Career
Ten stops, one toolkit.
Role7 years
Study2015 – 2018Bachelor of Commerce (Accounting)
University of South Australia
Learned to read a business from its numbers. Reporting is just telling the truth about performance.
Picked up here
Financial reportingBusiness analysisExcel modelling
Study2015 – 2018Bachelor of Business (Finance)
University of South Australia
Markets, modelling, forecasting. The habit of asking what a number will be, not just what it was.
Picked up here
ForecastingQuantitative analysisFinancial markets
RoleNov 2018 – Dec 2020Digital Marketing Specialist
The Career Academy
The switch. Stopped measuring the work and started making it. First sites, first designs, first campaigns.
Picked up here
Photoshop & IllustratorFigma & UX prototypingUX researchCopywritingPremiere Pro & After EffectsWordPressSEOSemrushHubSpot
Study2019 – 2020Full Stack Web Development
Zero To Mastery Academy
Nobody set this one. Self-paced, off my own back, and the reason HTML, CSS and JavaScript sit on my resume rather than on a wish list.
Picked up here
JavaScriptReact & Next.jsNode & databasesSQL & BigQueryGit & deployment
RoleDec 2020 – Jul 2021
Digital Marketing Manager
Metric Marketing
A boutique agency in Adelaide, and every digital channel in the business was mine to run. The first role where the whole function sat with one person.
Picked up here
Google AdsMeta Ads
RoleAug 2021 – May 2023Digital Account Manager
Australian Internet Advertising
Paid media at volume, on real budgets. Where spend stopped being a line item and started being something that had to return.
Picked up here
Google AdsMeta AdsTikTok AdsLinkedIn AdsKlaviyoAccount management
Study2021 – 2022MBA (Strategic Marketing)
University of Adelaide
Stopped thinking like a specialist. Started asking where the money actually comes from and what moves it.
Picked up here
StrategyCommercial judgementStrategic marketing
RoleJun 2023 – nowSenior Digital Account Manager
ImpactInstitute
Leading the work rather than doing all of it. Owning the strategy and the result, not the task list.
Picked up here
StrategyClient leadershipGA4 & Looker StudioAttribution modelling
NowNowAI Engineering
Now
Building agentic systems that do real work. Every layer above is the job spec: operations, numbers, forecasting, building, strategy, leadership. I build agents, instrument them, and prove they work.
Picked up here
PythonAgent frameworksEvals & observabilitySQL & BigQueryGoogle Cloud
Use the left and right arrow keys to move between stops, or drag the cards sideways.
Stop 5 of 10. Full Stack Web Development, Zero To Mastery Academy. 2019 – 2020.
About
Get to know me before we meet.
Clients
Brands I’ve worked with
- Adelaide Oval
- Knight Frank
- City Chic
- Petso
- Brown Falconer
- Mindshare
- Etikette
- 19 Crimes
- Harcourts
- Botanic Gardens of South Australia
- Jacob's Creek
- Fairmont Homes NSW
- Minetek
- NAB
- Government of South Australia
- Penfolds
- Market Square
- Rivergum Homes
- The Career Academy
- SA Water
- The University of Melbourne
- Jurlique
- UNSW Business School
- Adairs
Available now · Adelaide
You read this far. Let’s talk.
Hey, I’m Boris. I’m open to taking on AI projects right now.
The quickest way to reach me is LinkedIn. I typically reply within a day.
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