Next Fragrance
Next Fragrance is an Australian fragrance house offering a curated collection of handcrafted scents. With a focus on luxury, artistry, and sensory experience, the brand delivers premium perfumes through an elevated and seamless online shopping journey.
As the marketing and web strategy lead, I spearheaded the transformation of Next Fragrance’s Shopify store — aligning its digital presence with the brand’s minimalist and high-end aesthetic. The goal was to create a sleek, user-focused experience that reflected the sophistication of the product range.
Through iterative creative testing and refinement, I identified the visual language and UX elements that best communicated the brand’s unique identity. The result was a clean, premium storefront that not only enhanced engagement but also reinforced Next Fragrance’s position as a boutique leader in the Australian fragrance space.
