Cutting Edge Conditioning
Cutting Edge Conditioning (CEC) is a fitness brand based in Sydney, Australia with the aim of promoting healthy eating and exercise habits.
After delivering a similar project to a client in the fitness space, the owner approached me to create new fitness E-books which he hopes to sell on the brand new website I had created for him. This bright and beautiful publication has user experience design concepts embedded from the inception through its ease of reading and contrasting colours designed to captivate. Several other versions were commissioned upon delivery.
