Cutting Edge Conditioning
Cutting Edge Conditioning (CEC) is a Newcastle-based fitness brand focused on empowering people through sustainable nutrition and effective training programs. The brand promotes a holistic, evidence-based approach to health and fitness.
Following a successful project in the fitness space, I was engaged to design a series of eBooks for CEC, alongside a brand-new website to support digital sales. The eBooks were crafted with a user-first approach — combining bold, engaging visuals with clean layout and high readability. Thoughtful use of colour, structure, and flow ensured a polished product that resonated with the audience. The success of the first edition led to multiple follow-up versions being commissioned.
