Evidence Skin Care
ESK (Evidence Skincare) is an Australia brand that creates scientifically-backed, effective skincare. Their product range includes various anti-aging, acne, and skin sensitivity products.
As the marketing strategist behind ESK retargeting efforts on Meta platforms, I spearheaded a campaign that honed in on the core strengths of our offerings: the features and benefits of our scientifically-backed skincare products.
My approach was to create a series of targeted advertisements that not only recaptured the attention of our audience but also educated them on the unique value proposition ESK brings to the table. By highlighting the ethical sourcing, effectiveness, and scientific evidence behind our products, we were able to communicate the tangible benefits their skincare solutions provide, such as combating signs of aging, addressing acne, and soothing sensitive skin.
This campaign was meticulously designed to resonate with our audience’s desire for skincare that delivers on its promises, driving engagement and fostering a deeper connection with the brand.
Sample Creatives
