Evidence Skin Care
ESK (Evidence Skincare) is a premium Australian skincare brand offering scientifically-proven products to treat concerns such as aging, acne, and skin sensitivity. Formulated with evidence-based ingredients, ESK is trusted for its commitment to efficacy and ethical sourcing.
As the marketing strategist behind ESK’s Meta retargeting campaigns, I developed a series of performance-driven ads focused on reinforcing the brand’s science-backed credibility. The campaign highlighted the clinical effectiveness, ethical sourcing, and targeted benefits of ESK’s formulations. By retargeting warm audiences with tailored messaging, we reignited interest, educated users on product benefits, and increased conversions — all while strengthening brand trust and loyalty.
Sample Creatives
