Fairmont Homes NSW
Fairmont Homes NSW is a premium home builder in the Sydney region, renowned for crafting exceptional residences with unparalleled quality.
In my role overseeing marketing efforts for Fairmont Homes NSW on Meta platforms, I led a dynamic and exploratory campaign focused on identifying the most compelling creative approach for our prospecting audience.
Through rigorous testing of various creative elements, including hooks, visuals, and messaging, we embarked on a strategic journey to discover the creative that resonated most strongly with potential customers. Our methodical approach allowed us to refine our advertising strategy, systematically eliminating underperforming creatives and scaling the most engaging ones.
The breakthrough came when we pinpointed the winning creative, which perfectly encapsulated the essence of Fairmont Homes NSW’s value proposition—innovative, high-quality home solutions tailored to the Australian lifestyle.
This successful creative became the cornerstone of our prospecting efforts, significantly enhancing brand awareness and engagement among new audiences, setting a new benchmark for our marketing endeavors.
Sample Creatives
