Fairmont Homes NSW
Fairmont Homes NSW is a premium residential builder known for delivering high-quality, architecturally designed homes across the Sydney region. With a reputation for excellence, their builds often represent multi-million dollar investments.
As the lead marketing strategist on Meta platforms, I spearheaded a performance campaign focused on uncovering the most effective creative strategy for reaching new prospects. We conducted structured testing across hooks, visuals, and messaging to identify what truly resonated with our target audience. Once the winning creative was found, it became the anchor for our prospecting campaigns — driving strong engagement and, more importantly, generating high-value leads.
Given the nature of Fairmont’s offering, even a single converted lead equates to a multi-million dollar opportunity — making this campaign not only successful but extremely high-impact in terms of ROI.
Sample Creatives
