Lively Living
Lively Living is a leading Australian wellness brand offering premium ultrasonic aroma diffusers and certified organic essential oils. Their mission is to support everyday well-being through the power of aromatherapy.
As the lead on Meta advertising strategy, I ran a targeted campaign focused on uncovering key customer pain points through extensive hook testing across multiple creatives. By identifying what resonated most with the audience, I refined the messaging to align Lively Living’s products with their core needs — from stress relief to sleep support. This strategy boosted engagement, improved education around the brand’s value, and positioned Lively Living as a trusted solution in the wellness space.
Sample Creatives
