Next Fragrance
Next Fragrance is an Australian brand that offers an exquisite selection of handcrafted fragrances. They focus on delivering premium scents that captivate the senses and are available through an easy and convenient shopping experience.
In my role as a marketing and web design strategist for Next Fragrance, a project dedicated to elevating their Shopify branding and website design, I employed an innovative approach focusing on minimalism and premium aesthetics.
The challenge was to embody the essence of Next Fragrance—luxurious, handcrafted fragrances that evoke memories and inspire emotion through color—in a sleek, user-friendly online experience.
Through comprehensive creative testing, we honed in on design elements that best captured the brand’s unique selling propositions, ensuring the site not only looked sophisticated but also enhanced user engagement and conveyed the brand’s commitment to quality and exclusivity.
This meticulous process of iteration and refinement resulted in a standout online presence that truly represents the premium nature of Next Fragrance.
